Principle #4: Employ Right Thinking
Every company wants exceptional customer service. Every leader wants loyal customers. Every employee wants fewer complaints. Yet most organizations continue to focus on scripts, policies, technology, and procedures while ignoring the one thing that drives all customer interactions: The way people think. Before customer service becomes an action, it is first a mindset. Before a customer experiences your service, they experience your attitude. Before a customer hears your words, they read your face, your tone, your energy, and your body language. Your customers can often tell within seconds whether they are dealing with someone who genuinely wants to help or someone who simply wants to get through the interaction. That's why Principle #4, Employ Right Thinking, may be one of the most powerful principles in building a world-class customer experience. Your face and body language should be an outer reflection of an inner glow. When your thinking is right, your service ...